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Lessons from a Silicon Valley Real Estate King

I'm a huge fan of learning from people who have come from nothing to highly successful.

When I came across this story about Stanley Lo, an eccentric Silicon Valley real estate mogul, I was fascinated by his story.

Here's a few lessons I came away with from Stanley's story:

  • In any city around the world, being a realtor is highly competitive - Stanley's story shows that in any competitive industry, being different is far more important than being the "best" in order to standout.
  • Have long-term vision. This is one of the reasons why people like Elon Musk, Steve Jobs are so important yet so misunderstood. I don't agree with everything they say and do, but their big picture view and vision of the future is what's needed. Stanley's first property deal involved having vision of what that area could potentially be developed into.
  • The art of persuasion. I'm not a great "speaker" or "talker" but I like to believe I'm good at being persuasive in writing. Stanley is great at persuasion in the verbal form. Learn how to persuade.
  • Understand and empathize with your audience. The fact Stanley was cognizant of not wanting to intimidate his clients by driving different models of cars is a subtle nuance people can easily ignore.
  • Follow the money. Upon returning to Canada after living in Asia for over two decades, I realized people have major issues with money. People shun it like its evil yet aspire to have lots of it (e.g. do you buy lottery tickets?). Stanley focused his efforts on the affluent market where many would STILL have money to buy no matter what the market conditions were.

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