Is Privacy Going to Kill Marketing as We Know It?

At the recent WWDC21 virtual event, Apple announced new privacy protection within their Mail app (email client). Marketers will no longer be able to track IP addresses AND email opens. None of this is surprising, I’ve been advocating that email open rates were fallible metrics anyways despite the common backlash to that line of thinking….

On Building Audiences

On Building Audiences

If you’re a techie like I am, you probably know who Marques Brownlee is. He’s a tech review Youtuber with over 13.7 MILLION (!!!) subscribers (at the time of publishing). Sidenote: I subscribe to his channel too. What’s interesting is, when he first started, by the time he recorded his 100th video, he only had…

Email…the Channel with the Swagger

Right now, TikTok influencers and WeChat users in the U.S. are feeling like… …as the U.S. Commerce Dept. has announced it will ban both apps from the U.S. app store starting Sunday, 20th Sept 2020. They also said it will be limiting the apps functions (for existing users?). This pretty much sums up why I keep droning…